Our creative services remit will cover much of Shoot’s marketing output, but more specifically we’ve been developing their latest project, Sport Playlists, beginning with the brand new site we created at sportplaylists.com.
Sport Playlists is Shoot’s foray into curated playlist creation. Playlists are a great way to increase fan engagement, promote positive dialogue around sporting events, and to discover and share new music. We’ve already created official playlists for some of the biggest sporting brands around, from the Football Association and leading clubs such as Liverpool FC, to the Rugby Football League, British Tennis, and the NFL in the UK. We also partner with content providers such as TalkSport, the BBC, Channel 4 and more.
The responsive, WordPress-driven site we’ve created is the key platform for Sport Playlists, combining all of the Spotify and Deezer based playlists, as well as news from the sport industry. It marks the start of this great venture going into 2017, and we’ll be working very closely with Shoot in developing a raft of supporting marketing and outreach for the platform. With a big new client win under our arm, we have some fantastic projects to share over the course of the next few months.
Stay tuned for more info, and be sure to visit the site here.