Akilli Adim Logo Design
- Client: Yap Kredi/Interbrand
- Skills: Branding
Yapi Kredi was a leading Turkish financial organisation, which launched the countries first pension plan in 2003. I developed the logo & corporate identity for the pension plan ‘Akilli Adim’.
The new mark needed synergy with the existing Yapi Kredi brand, which featured the bird symbol. The brief stipulated Akilli Adim needed to radiate masculinity, so my idea was to use the bird symbol to radiate onto heavy type. The dots on the ‘i’s were dropped for a more dramatic shape, and the shadow effect created perspective on the logo, suggesting gravitas and power.
The yellow and mono iterations of my logo concepts were approved for usage by the client, and the corporate identity team created a full branding suite and marketing materials.