Canada 150th Logo Concept
- Client: n/a
- Skills: Branding, Personal Work
This project was a voluntary contribution to a community project, based around the development of a logo for Canada’s 150th Anniversary. In anticipation of the event, Canada’s Federal Government had produced several designs, which were previewed on a national news site. The initial marks tested poorly, and the local design community were galvanised into creating their own alternative marks, which you can view here. I had seen the article in an online design publication, and it peaked my interest. Though the new marks were worthy improvements on the originals, I had an idea for a logo, which would combine Canada’s national identity and the event itself.
The mark itself is nationalist and celebratory, working on connotations of both a maple leaf, and an exploding firework. In this sense it is specific to the anniversary itself, rather than being a generic Canadian mark. The addition of the copy ‘150 years’ qualifies the logo, and makes it plainly obvious what the graphic represents. The typography is simple, contemporary and bold. Perhaps most importantly, the logo works at any size, and the concept of the graphic has applications beyond print, into animation and digital.