The Crypt Studio Logo Design
- Client: The Crypt Studio
- Skills: Branding, Featured
The Crypt Studio is a leading recording studio situated in a converted church, in Crouch End, North London. Benefitting from warm acoustics, a mix of analogue and digital equipment, and highly skilled engineers, the studio has boasted an impressive roster of alumni, including Snow Patrol, Fairport Convention, Michael Kiwanuka, Joss Stone, Sister Sledge, Battles and many more. As the profile of the studio continues to grow, I was asked to design a new logo that would kickstart a wider branding process.
Working from an initially very open brief, I worked with the client to establish some parameters for a new mark. We agreed it needed to be iconic, timeless and ownable to the studio, but also that it needed to be versatile. The studio also runs a very successful series of live events (The Crypt Sessions), so the new logo would need to be adaptable for this purpose.
My intention was to create something around sound waves, and shape these into a graphic that would suggest an architectural shape. As I worked with this idea, the lines that would represent emanating sound became less abstract and more fixed into a straight-ahead view of an archway within a crypt. At once I could see the potential in this mark, which had an appeal both contemporary and retro, corporate and artistic. It’s robust enough to give the studio presence and professionalism, but it also speaks to sound and space – two elements that continually define it’s appeal. Once the graphic was approved we went through a few options of typography, again finding a balance of something that spoke to the studio’s pedigree but had a uniqueness to it.
The studio has begun to roll out usage of the logo on web and social media, and next steps will be developing print and marketing outreach. Click here to visit The Crypt Studio website.