Diddy Digital Advertising
- Client: Polydor Records
- Skills: Banners, Digital
“Last Train To Paris” is the fifth studio album by hip-hop artist Diddy. I was approached by Polydor Records to develop a digital campaign for the album and two singles.
The challenge was how to use the various elements and artwork already created, to create a consistent theme through the campaign. The overall design takes it’s cue from the packshot, but evolves the style into a campaignable idea. With the original album artwork, the blurred shot of the train station interior was fairly abstracted, and did not translate well to the various banner formats.
My idea was then to develop a style that would fit in with the overall concept of the album, but not necessarily use the album art. The design then began to take shape around a concept of the train station departure board. This would provide a neat graphical context to deliver the messaging, further the themes of the album, and produce a truly ownable concept.