Dr Dre Microsite
- Client: Polydor Records
- Skills: Digital
“Detox” is the much anticipated, but often delayed album-in-development from super-producer Dr Dre. I was approached by Polydor Records UK to develop a microsite to generate buzz for the album. The microsite should feature the single, and a strong data capture element that should synch with a backend eCRM system.
The microsite needed consistency with agency Addiction’s proposed viral campaign. So using elements from that we created a one page site with social media functionality, pre-order links, and a data capture form.
Working with a developer at Bunbury Creative, I supplied graphics for the front end of the site, and the form was built to synch and populate Universal’s eCRM system.