Dusty Springfield XXL Banner
- Client: Universal Music
- Skills: Banners, Digital
“Goin’ Back – The Definitive Dusty Springfield” is a deluxe collection from one of pop’s greatest ever vocalists. As part of the digital campaign Universal/UMC needed engaging and exciting creative for a Yahoo Super Expandable (XXL) Rich Media banner.
This format is one of the larger online advertising formats, so provides a great opportunity to create something impactful. The banner would need to serve the TV trailer, deliver a strong call-to-action, and creatively synergise with the album art. Taking inspiration from the dot motif that appears on the booklet, I set about creating and animating a similar device, to lift an otherwise static stage.
The use of the exploded packshot and animated signature gives the art life, and positions it as a premium collection. Once the ad was tested, the whole banner was then uploaded to the third-party ad serving platform MediaMind, and then trafficked for delivery.