ELP Trilogy Press Ad
- Client: Sony Legacy
- Skills: Press Advertising
Emerson, Lake & Palmer were an English prog rock supergroup of the 70s. In support of a new, remastered reissue of their iconic ‘Trilogy’ album in 2015 (originally released in 1972), Sony Music/Legacy Recordings asked me to create a full page press ad for the marketing campaign.
The crux of the brief, was to develop something fun and engaging, that felt like a press communication from 40 years ago. As well as promoting the ‘Trilogy’ album, the ad also needed to include three subsequent catalogue releases, so establishing a balanced and uncluttered layout was essential.
To begin with a few photography options were supplied, from which two concepts were produced. The selected option was then developed at the client’s request. First, some correction and editing of the photography was required to convey the right look. Then the key stylistic element in creating a retro ad is the typography, so working with the client I rewrote some of the copy, both for space, legibility and tone of voice, all culminated in a centred, one-column layout.
In all a great, fun project, which serves as a both a nod to the enduring legacy of ELP, and a homage to my favourite eras of advertising in the 60s/70s.