Global Make Some Noise DOOH Campaign
- Client: Trigger Buzz/Global
- Skills: Digital, Featured, Motion Graphics, Outdoor
Make Some Noise is a charity that aims to help change young lives, created by national media brand Global. The charity enlisted agency Trigger Buzz to help promote a massive fundraising event in the autumn of 2015. I was asked to create DOOH advertising for the nationwide campaign.
The brand itself had already been established from the logo through to typography, so my initial remit was to bring those elements to life. I began with creating a brief animation for the logo, some copy work, and then designing on-brand layouts for the various formats ranging from digital 48 sheets to interior 6 sheets.
My work comprised of two bursts of outreach – static and animated screens in phase one, and then live updates running on digital LCD 6 sheets in retail spaces and London Underground as the fundraising approached its close. With associated promotions, print, event and social engagement the campaign raised a staggering £1,955,869 in total.