Horrid Henry Banner Flash Game
- Client: Universal Music/UMTV
- Skills: Banners, Digital
“Horrid Henry: The Movie” is a family comedy film. In support of the soundtrack release, Universal Music/UMTV asked me to develop online advertising that would tie into the overall digital campaign, which features games and quizzes. The campaign needed engaging, fun content that would pull the audience into the Horrid Henry world.
We decided the best fit for this format would be a ‘spot the difference’ competition, which would be incentivised by the chance to win a signed album. The initial unexpanded portion of the banner would expand into a larger panel. The game itself would comprise of spotting three differences between two images – in this case the packshot – and once completed would prompt the user to complete a form to enter. After completion there would be another call-to-action to buy the album.
Working with a developer at Bunbury Creative, the customer journey was first mapped out, then the banner was designed and animated, and at the same time the developer worked on setting up the back end. The data would be written to a mySQL database that would sync with Universal’s eCRM, and fire a confirmation email back to the participant. After testing I set up the campaign on MediaMind, and then trafficked the ad for delivery.