Jimi Hendrix Press Advertising
- Client: Sony Music
- Skills: Press Advertising
In support of the reissues of Jimi Hendrix’s posthumous final recordings, “Rainbow Bridge” and “The Cry of Love”, Sony Music’s Catalogue division asked me to create a new press campaign. As I had previously created press adverts for Jimi Hendrix, I had already created a template-of-sorts, designed to remain consistent across different campaigns.
Though the original brief from the client didn’t call for a headline, I felt the first ad needed a hook – a strong proposition or the opportunity to tell a story, rather than just being overly product-orinetated. As so frequent with my work my thoughts turned to the copy of Julian Koenig, and that particular style of print advertising. From here I devised the ‘The Experience Remastered’ line – the double entendre serving both the experiential nature of listening to Jimi Hendrix with an improved audio factor, and the Experience themselves, who played on both the recordings.
The styling also harks back to that ‘golden era’ advertising. Dominant text with the inclusion of punctuation for effect.
The second ad was a much smaller half-page format, so here I decided to be more economical with the layout and drop the headline, otherwise we have too many elements jockeying for position. Knowing these ads were running in music press meant I could shortcut the proposition with the Hendrix signature logo – here it works as a stamp of authentication. Knocking back the main image and flipping it allowed for generous copy space, and also pushed the albums to the foreground.
Check out the Rolling Stone magazine article on the reissues here.