Len Goodman Ballroom Bonanza CD Artwork
- Client: Sony Music/Able Media
- Skills: Cover Art, Packaging
Len Goodman is a TV personality, professional ballroom dancer, coach, and appears as a judge on the hugely successful ‘Strictly Come Dancing’ and ‘Dancing with the Stars’. I was asked by Able Media to design and artwork a 3CD compilation for client Sony Music UK, entitled ‘Len Goodman’s Ballroom Bonanza’.
Initially the artwork was to be lead stylistically by a photo shoot for the sleeve. We liaised about what kind of shots would be needed, and I was supplied photography. From there I created dozens of concepts, based on the brief which called for very art deco styling. Eventually the client settled on the chosen route – a warmed-up image with a darkened background, and a clean and economical title with a minimal deco flourish. From there the styling was extended throughout the liner notes and track listing. I prepared full print artwork, and Able used the design to create the TV spot.