My Chemical Romance Outdoor Advertising
My Chemical Romance is an American rock band, signed to Warner Music. Their studio album, “Danger Days: The True Lives of the Fabulous Killjoys”, was released in 2010. The album was accompanied by an overall creative concept developed in the US, with a full suite of graphics, icons, and photography. I was approached to take these elements, and apply them to various outdoor, print, and press executions for the UK.
With a wealth of materials and background providing a start point, I worked to identify key messages per communication. In the case of the outdoor advertising a balance would need to be struck between a teaser for the album, and explicitly advertising the lead single.
- Client: Warner Music
- Skills: Featured, Outdoor, Poster Design