Nicole Scherzinger Digital Banner Advertising
- Client: Polydor Records
- Skills: Banners, Digital
In support of Nicole Scherzinger’s debut studio album, “Killer Love”, I was asked by Polydor Records to devise a digital campaign for the release and the accompanying singles. With only the packshot to inspire, the ads would need to find a creative hook – a way to bring the visuals to life.
I took inspiration from the packshot image with smoke extending from Nicole’s hair, and I set about animating that idea for the MSN banners. It was important that the banner be lightweight in file size, as it was preferable not to have anything external controlling the animation.
Once I had devised the animation I added the graphics and designed the rest of the banner, and managed the campaign on the MediaMind/Sizmek platform.