Paul Simon Press Ads
- Client: Sony Music
- Skills: Press Advertising
“Paul Simon: Songwriter” is a selection of songs, chosen by the artist himself, as the best of his decades-long creative output. In support of the release, Sony Music needed a press campaign that reflected the artists’ history and extensive catalogue. The artwork would still need to sit within the overall creative guidelines, to keep synergy with the release and online advertising.
The result is a press campaign which uses it’s medium to good effect, and where the concept has added value to the overall campaign.