Reed in Partnership Xmas Direct Mail
Mailer front and spread
- Client: Mabox/Reed in Partnership
- Skills: Brochures
Reed in Partnership works with the Government, employers and key partner organisations to provide recruitment, people development and business support services at various locations throughout the UK. Seeking a way to deliver a seasonal campaign to drive up new candidate registrations, Reed in Partnership asked agency Mabox to create a Christmas promotion which would incentive new candidates by offering a raft of prizes in a draw. The campaign would be rolled out via local offices nationwide. I created the concept, design and artworked the mailer.
The idea was based around the prize offering itself. Starting life as a sketch of a gift ‘bursting’ out of it’s box, the concept was to best represent this idea in print form. The format was a bespoke A5 ‘starburst’ leaflet. Here the A5 leaflet would open up to a inner A3 spread – the ‘burst’. The front cover featured an illustrated gift-wrapped present, and the inner-spread reveals the box exploding with gifts. Open closing the leaflet the ‘burst’ folds back in.
The promotion gained national participation with a dozen local offices, local and broadsheet media coverage, and continuing new candidate registrations as a result.