Rezidor Golden Chance Direct Mail Campaign
- Client: Mabox/Rezidor
- Skills: Brochures
The Rezidor Hotel Group is a leading hotel management company, operating several hotel chains. To increase and motivate bookings from the conference and travel market, Rezidor and marketing agency Mabox devised a promotion to engage event organisers & agencies. The promotion would be in the form of a prize draw named “The Golden Chance”. I was tasked with designing the logo, full supporting marketing collateral & a microsite.
The campaign went on to win the Gold Award for Best Direct Marketing Campaign at the Meeting Industry Marketing Awards (MIMA) 2009.