Sam Smith Spectre Outdoor
- Client: Polydor Records
- Skills: Outdoor, Poster Design
In support of award-winning singer/songwriter Sam Smith’s iconic new Bond theme, ‘Writings On The Wall’ (from Spectre, the 24th James Bond film), Polydor Records asked us to create the artwork for an outdoor advertising campaign across London, planned by agency Brotherhood Media. The campaign ran in key sites in several formats, including 48 sheet billboards, 60×40 sites, and digital/DOOH.
The artwork needed to retain consistency with the overall campaign, but we pitched several creative routes capitalising on the Spectre branding, including an animated option. In the end the simplest and most economic version was selected, and we set up artwork for all the respective formats.