School Of Pop Flash Banner Game
- Client: Universal Music/UMTV
- Skills: Banners, Digital
“School Of Pop” is a compilation release aimed at 8-12 yr olds, released by Universal Music/ UMTV. The client needed a way to drive interaction and data capture through an online advertising campaign. The campaign would need to be fun, vibrant, consistent with the physical release artwork, and relevant to the audience, pushing both retailer clickthroughs and signups. The data would also need to sync with Universal’s eCRM system.