Shoot Music Animated Explainer Video
- Client: Shoot Music
- Skills: Digital, Motion Graphics
Shoot Music Promotions is a music promotion specialist for the sport market. As part of a growing portfolio of services and offering, the company have launched a sub-brand called Sport Playlists, which covers sport-related music playlists and curation for brands. I was initially approached to develop the branding and the website, since which the company has retained my creative services on an ongoing basis. My remit covers print, digital and creative strategy for Shoot and Sport Playlists.
A core part of Shoot’s marketing outreach for Sport Playlists, was an explainer video outlining the service to potential clients and partners. The company needed something that would encapsulate the brand’s offering, while positioning them as professional, exciting and a leading name in that space. The company had little in the way of assets and graphic collateral, so everything for the video would have to be written and created from scratch.
Working off a brief script supplied by the client, I had a vision for an animated video that would make the wealth of information the client wanted to convey, an engaging and palatable experience. Following my initial sketches, I wrote, designed, animated and produced the video – from the initial logo ‘sting’ to full explainer. I refined the script and worked with a voice over artist to provide narration, and mixed the session working in Adobe After Effects, Premiere Pro, Audition and the CC Suite.