Sony HMV Booksets Press Advertising
- Client: Sony Music UK
- Skills: Advertising, Press Advertising
Specially produced for the festive shopping season, Sony Music UK have produced a premium CD box set format that incorporates multi-disc packaging, with a full colour ‘book’ inside. Produced exclusively for music retailer HMV, the formats are commonly referred to as ‘booksets’. Sony Music UK asked me to develop the photography and design for press advertising, in support of the series.
The ad was based on an older spec created for Sony some time ago, repurposed to highlight these releases. I shot the main image, devised the headline and re-wrote much of the copy. The thinking was to create an ad with a strong creative direction, and copy that related to the composition of the visual. The ad appeared in UK music press, November 2016.