Tourism Ireland Confex Leaflet & Press Ad
Tourism Ireland Confex leaflet
- Client: Mabox/Tourism Ireland
- Skills: Brochures, Press Advertising
Tourism Ireland is an organisation dedicated to growing overseas tourism revenue and business visitors to Ireland. I was tasked with creating materials in support of Tourism Ireland’s stand at International Confex 2010, the UK’s leading exhibition show for the event industry.
The deliverables included a DL leaflet and supporting press advertising. We opted for a 6pp roll-fold on the leaflet, on a matte stock for a premium finish. Stylistically as there were no official brand guidelines for Tourism Ireland, I took cues on colour and typography from the main website, and progressed these into more of a ‘house’ style.
For both the leaflet and the press communication I sourced images from the Tourism Ireland image library, with the intention of using shots that had themes of both business and inspiration. On the chosen selection for the main, or ‘hero’ image, I thought the juxtaposition of using an exterior shot on communications that would primarily be seen at an expo, quite interesting. Exhibitions can be busy and insular, but tying Tourism Ireland to a more expansive, inspired, wide-open image was a great fit for the brand.
The rest of the layout with the subsequent ‘film strip’ of images below, points to the scope of the brand’s offering, and allowed a simple communication to deliver key several messages simultaneously.